The Sneakery celebrates 10 years in the neighborhood

The Sneakery is celebrating its 10th anniversary at 612 NW 65th St. with 20 percent off everything in the store …read more


The Cozy Nut Tavern is open

The Cozy Nut Tavern opened today at 123 N. 85th St. It bills itself as a “Neighborhood bar looking to …read more


Cornuto expanding into neighboring space

Cornuto Pizzeria, at 7404 Greenwood Ave. N., is expanding into the neighboring space that previously housed Assemble Gallery & Studio …read more


Potential legal pot store locations in Phinney-Greenwood

9550 Aurora Ave N - resized

Two winning locations in the Liquor Control Board’s lottery to open 21 legal pot stores in Seattle are on the …read more


Metropolis greeting card and gift store is for sale

The owners of Metropolis on Phinney Ridge are ready to retire so they’ve put the greeting card and gift store …read more


Cobblestone Used Furniture closing after 42 years in Greenwood

Cobblestone Used Furniture, 8404 Greenwood Ave. N., is closing after 42 years in Greenwood. Owners Phil and Malka Aust …read more


All Aboard 2nd Hand Furniture closing this Sunday

All Aboard 2nd Hand Furniture at the corner of 3rd Avenue NW and NW 65th Street is closing its …read more


‘Friends of NW 65th’ promotes life and business in East Ballard/West Phinney Ridge

NW 65th Street from 8th to 3rd avenues NW can be claimed by both Phinney Ridge and Ballard. Now, there’s …read more


Who is your desired customer?

Is your desired customer the kind of shopper who gravitates toward the lowest-price world of Wal-Mart?

Or is it the more discerning (is that editorializing?) iPhone-toting consumer focused on quality and a premium relationship?

According to authors Ross Honeywill and Verity Byth, those are your choices.
 
Go with the first kind, the traditionalists, and set your business on the course of chasing the lowest price and decreasing margins, where commoditization is the rule of the day.

Or you can go after the New Economic Order consumers, or NEOs, who crave that quality experience and are willing to pay a premium for it.

Which one do you think has the bigger upside for your business?

Read more here about the Traditionalists and the NEOs. Then decide, which consumer are you positioned to win? 


Add a header photo to your Twitter profile

Twitter just released an update to their platform that adds a header photo to your Twitter profile page, making it look a lot more like Facebook.

Here’s my page @dalesteinke:

After digging around in the source code on my page, I discovered the photo I uploaded was resized to 520 pixels across by 260 pixels tall:

Tip: Play around with the images you upload to see how they’ll appear with text over them. In this case, going with an image that was more “empty” of critical detail in the center seemed to work better for the finished result:

The Twitter post announcing the change also points to several professionally done Twitter pages, including this @TodayShow montage, a stylized world map in urgent red on @BreakingNews and a smoothly integrated profile image of @ryanseacrest.

You can find more details on how to upload an image on Twitter’s support page.

 

 



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